Head of Marketing and Sales Unit–Business Development Department

Location: Benghazi, Libya

ABOUT THE COMPANY
Farqadan is a travel and tourism investment company specializing in the design and management of integrated travel, logistics, and hospitality solutions for corporate, governmental, and institutional clients. Inspired by its name “the guiding stars once used to navigate journeys” Farqadan positions itself as a trusted partner that brings clarity, structure, and direction to every stage of travel.

We manage the full journey, from visa processing and flight arrangements to transportation, accommodation, and on-ground execution, ensuring efficiency, reliability, and a consistently high standard of service.

Built on precision, flexibility, and a deep understanding of operational requirements, our approach enables us to deliver tailored solutions that align seamlessly with each client’s objectives.

At Farqadan, we specialize in delivering integrated travel, logistics, and hospitality solutions designed to meet the needs of corporate, governmental, and institutional clients.

We act as a trusted partner, managing every stage of the journey, from visa processing and transportation to accommodation and on-ground experience, ensuring efficiency, reliability, and a consistently high standard of service.

Our approach is built on flexibility, attention to detail, and a deep understanding of operational requirements, allowing us to provide tailored solutions that align with each client’s objectives.

فرقدان شركة متخصصة في السفر والاستثمار السياحي، متخصصة بتصميم وإدارة حلول متكاملة في مجالات السفر، والخدمات اللوجستية، والضيافة، لتلبية احتياجات عملائها من الشركات، والجهات الحكومية، والمؤسسات. واستلهاماً من اسمها فرقدان”، الذي يشير إلى النجمين اللذين كانا يُستخدمان قديماً للاهتداء في الرحلات، نرسخ مكانتنا كشريك موثوق يوفر الوضوح والتنظيم والتوجيه في جميع مراحل رحلة العميل.

تتولى الشركة إدارة رحلة السفر بشكل متكامل، بدءاً من إجراءات إصدار التأشيرات، وحجوزات الطيران، وترتيبات النقل، والإقامة، ووصولاً إلى إدارة وتنفيذ الخدمات الميدانية، بما يضمن الكفاءة، والموثوقية، وتقديم خدمات بمعايير عالية من الجودة. وتستند منهجية عمل فرقدان إلى الدقة، والمرونة، والفهم العميق للمتطلبات التشغيلية، مما يمكنها من تقديم حلول مصممة خصيصاً لتتوافق مع أهداف واحتياجات كل عميل. وتتميز فرقدان بخبرتها في تقديم حلول متكاملة في مجالات السفر، والخدمات اللوجستية، والضيافة، بما يلبي احتياجات الشركات، والجهات الحكومية، والمؤسسات بكفاءة واحترافية. نعمل كشريك استراتيجي موثوق، يتولى إدارة جميع مراحل الرحلة، ابتداءً من إجراءات التأشيرات وترتيبات النقل، مروراً بالإقامة، وانتهاءً بإدارة تجربة العميل والخدمات الميدانية، بما يضمن أعلى مستويات الكفاءة والاعتمادية وجودة الخدمة. كما نعتمد في تقديم خدماتنا على المرونة، والاهتمام بأدق التفاصيل، والفهم الشامل للمتطلبات التشغيلية، بما يمكننا من تصميم وتنفيذ حلول مخصصة تحقق أهداف عملائنا وتواكب تطلعاتهم.

JOB OVERVIEW

The Head of Marketing and Sales Unit is a senior leadership role responsible for driving revenue growth, brand positioning, investor marketing, and commercial performance across the company’s tourism and hospitality portfolio.

 

KEY DUTIES AND RESPONSIBILITIES

·        Develop and implement the overall marketing and sales strategy aligned with corporate and investment objectives and assist in leading go-to-market strategies for new tourism developments and investment offerings.

·        Position the company as a leading tourism investment brand in target markets.

·        Identify new revenue channels, partnerships, and commercial opportunities.

·        Drive revenue growth across hospitality assets, tourism destinations, and investment products.

·        Assist in establishing annual sales targets, KPIs, and performance metrics.

·        Oversee B2B, B2C, and B2G corporate and leisure sales strategies.

·        Build strong relationships with travel trade partners, tour operators, airlines, and corporate clients.

·        Oversee integrated campaigns including digital marketing, PR, content, events, and trade shows.

·        Assist the manager with brand partnerships.

·        Ensure consistent brand standards across all assets and developments.

·        Drive digital transformation initiatives including CRM, automation, and data-driven marketing.

·        Oversee website strategy, paid media, and social media performance.

·        Analyze market data and customer insights.

·        Set clear objectives and accountability frameworks.

SKILLS, COMPETENCIES & QUALIFICATIONS

·        Bachelor’s degree in human resources, Business Administration, or any related field.

·        Minimum of 5 years of relevant work experience.

·        Strategic marketing and sales planning.

·        Business development and market expansion.

·        Market research, competitive analysis, and customer insights.

·        Revenue management and commercial performance analysis.

·        Budgeting, forecasting, and financial analysis.

·        Digital marketing, social media, and online campaign management.

·        CRM systems and sales pipeline management.

·        Data analysis and performance reporting.

·        Project management and execution.

Interpersonal Skills

·        Strong communication and presentation skills.

·        Negotiation and influencing skills.

·        Relationship management and stakeholder engagement.

·        Networking and partnership-building abilities.

LANGUAGE REQUIREMENT

English proficiency: Advanced

Arabic proficiency: Fluent

WHAT WE OFFER

• Competitive salary according to qualifications and experience
• A structured and professional work environment
• Opportunities for ongoing learning and professional development
• Engagement in diverse and impactful projects
• Collaboration with skilled professionals across various disciplines

HOW TO APPLY

Applications are only accepted through the following form:

https://forms.gle/t2eewbWnvcaosUpu6

Please note that applications submitted via email or in any other format will not be considered. 

All applications must be submitted in English to enable review. 

Ensure all required fields are filled out, and documents are uploaded as instructed. 

EQUAL OPPORTUNITY STATEMENT

FARQADAN is dedicated to a fair and merit-based recruitment process. We value each applicant’s qualifications and professional experience, evaluating all applications based solely on these factors to ensure a respectful and inclusive recruitment experience.

Location: Benghazi_/_بنغازي | Type: Full_Time_-_دوام_كامل | Category: Marketing_-_تسويق, Marketing-تسويق, Marketing,_PR_&_Advertising-التسويق،_العلاقات_العامة_والدعاية