Company Overview
O3 Group is a privately owned Libyan Telecommunications and Technology company established in 2024. We are building Libya’s digital infrastructure through international connectivity, fiber networks, data centers, mobile services and digital payments, while investing in local talent and skills.
Position Profile:
- Position: Marketing Insights & Analytics Specialist
- Base: Benghazi, Libya (with travel to operational regions)
- Gender: Any
- Contract duration: 12 months
- Contract Type: Full-time
- Starting date: ASAP
- Closing date: 15th-Oct-2026
Role Purpose
We are looking for a Marketing Insights & Analytics Specialist to turn data into actionable commercial intelligence. This role manages external research consultancies, analyzes market trends and customer behavior, tracks the competitive landscape, and builds dashboards and reports that drive data-informed decisions across the Marketing function — freeing the Marketing Manager to focus on high-level strategy, brand, and commercial execution.
Key Responsibilities
- Manage and coordinate external research consultancies conducting segmentation, targeting & positioning (STP), willingness-to-pay (WTP), and current service level (CSL) studies
- Define research objectives and scope with the Marketing Manager, and validate all deliverables from external partners
- Analyze market trends, consumer behavior, and data consumption patterns to inform product and pricing decisions
- Translate complex, multi-source data (customer, campaign, content) into clear, actionable recommendations for stakeholders
- Monitor the competitive landscape — including Libyana, Almadar, LTT, Aljeel Aljadeed (AAT), and private ISPs — and produce regular competitive intelligence reports
- Develop and maintain marketing dashboards tracking campaign ROI, customer acquisition cost, conversion rates, and customer lifetime value
- Deliver weekly, monthly, and quarterly business reporting
- Use Google Analytics 4 (GA4) and other platforms to track campaign performance, user behavior, customer journeys, and multi-channel attribution
- Partner with Sales, Product, CX, and Finance to support data-driven decision-making and budget business cases
- Contribute to KPI frameworks, measurement plans, and insight models
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Analytics, or a related field
- 3–5 years of experience in market research, data analytics, business intelligence, or marketing insights
- Strong analytical skills, with the ability to interpret complex data and derive actionable insights
- Proficiency in Google Analytics 4 (GA4) or an equivalent analytics platform
- Experience with Power BI, Tableau, or similar dashboarding/data visualization tools
- Strong Microsoft Excel skills for data manipulation and analysis
- Experience managing external research consultancies and projects
- Ability to present complex data clearly to non-technical stakeholders
- Fluency in English (spoken and written); Arabic is highly preferred
Desirable Qualifications
- Master’s degree in Marketing or a related field
- Experience in telecommunications market research
- Understanding of the Libyan telecom market
- Experience with marketing automation platforms such as HubSpot or Salesforce Marketing Cloud
How to Apply
Interested candidates meeting the above qualifications are invited to submit their CV and cover letter (both in English) to:
Email: hr@o3group.com
Subject Line: “Marketing Insights & Analytics Specialist Application – [Candidate Name]”
Applications are assessed on a rolling basis, and interviews may take place before the deadline. Due to the volume of applications received, we are unable to respond to every applicant.
Location: Benghazi_/_بنغازي | Type: Full_Time_-_دوام_كامل | Category: Commercial-تجاري, Marketing_-_التسويق
