Marketing Manager

Company Overview

O3 Group is a privately owned Libyan Telecommunications and Technology company established in 2024. We are building Libya’s digital infrastructure through international connectivity, fiber networks, data centers, mobile services and digital payments, while investing in local talent and skills.

Position Profile:

• Position: Marketing Manager
• Base: Benghazi, Libya (with travel to operational regions)
• Gender: Any
• Contract duration: 12 months
• Contract Type: Full-time
• Starting date: ASAP
• Closing date: 15th-Oct-2026

Role Purpose

We are seeking an experienced and visionary Marketing Manager to lead the development and execution of our marketing strategy. This is a high-impact, ground-floor role covering market research, product strategy, branding, marketing communications, device and CPE strategy, pricing, partnerships, and marketing budget management — shaping how the company launches and grows in the Libyan market.

Key Responsibilities

• Manage market research, segmentation, targeting, and positioning (STP) studies, translating insights into commercial strategy
• Own the product portfolio for Mobile Broadband (MBB) and FWA services, from concept through launch and lifecycle management
• Define and champion the brand strategy, guidelines, and health metrics (awareness, consideration, preference, NPS)
• Lead integrated marketing communications and campaigns across digital and traditional channels, tracking ROI and performance
• Develop and execute go-to-market (GTM) strategies for new product launches
• Drive digital marketing, analytics, and AI-powered tools for customer acquisition, personalization, and reporting
• Own FWA CPE and device/SIM portfolio strategy, working with Procurement, Sales, and Finance on specifications, pricing, and lifecycle
• Design upselling, cross-selling, and customer retention programs to grow ARPU
• Lead B2B value proposition and deal design for SME and enterprise segments
• Develop pricing and commercial strategy leveraging the company’s IGW and FOC infrastructure
• Identify and manage third-party partnerships (streaming, gaming, OTT, FinTech) and co-marketing initiatives
• Collaborate with CX and Customer Care teams to ensure the brand promise is reflected across the customer journey
• Support CSR, PR, and media initiatives, including industry fairs, exhibitions, and agency management
• Develop and manage the annual marketing budget, tracking utilization and ROI
• Build, lead, and mentor the marketing and product management team

Qualifications and Experience

• Bachelor’s degree in Marketing Management from a reputed institution (mandatory)
• 7–10 years of experience in mobile/telecom marketing, including 3–5 years in product management or product marketing leadership
• Proven experience in MNO and/or FWA marketing and product management, with demonstrated ownership of the full product lifecycle
• Experience managing FWA CPE portfolios and device/OEM partnerships
• Strong understanding of the Libyan telecom market and competitive landscape
• Demonstrated success in brand strategy, integrated marketing communications, and digital marketing (SEO/SEM, social, email)
• Proficiency in data analytics, marketing automation platforms, and AI-powered marketing tools
• Proven experience in B2B marketing and managing multi-million-dollar marketing budgets
• Strong leadership, analytical, and problem-solving skills; ability to translate market needs into value propositions
• Fluency in English; Arabic is highly preferred

Desirable Qualifications

• Master’s degree or MBA specializing in Marketing
• Experience launching a Greenfield telecom operation
• Direct experience with Fixed Wireless Access (FWA) marketing
• Experience working in MENA or similar fragile/emerging markets

How to Apply

Interested candidates meeting the above qualifications are invited to submit their CV and cover letter (both in English), along with three professional references (phone number and email), to:

Email: hr@o3group.com

Subject Line: “Marketing Manager Application – [Candidate Name]”

Applications are assessed on a rolling basis, and interviews may take place before the deadline. Due to the volume of applications received, we are unable to respond to every applicant.

Location: Benghazi_/_بنغازي | Type: Full_Time_-_دوام_كامل | Category: Marketing_-_التسويق